Friday, November 13, 2009

FDA hearing: first assault

Today took place the first assault of the two-day FDA hearing aiming to clarify how can be regulated drug information and promotion on social media. Many pharma companies are reluctant to get involve with social media due to the fact that still is a gray area that requires urgent clarification on behalf of the authorities.

During the today’s hearing Google officials proposed a new sponsored link ad format by which headlines will link to designated landing page, a warning message is fixed and cannot be modified and a ‘more info’ link is included directing to risk information.

See: Reuters

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